Hidden In Plain Sight
Modern Jewelry, Yours to Reveal
We have some exciting news to share. Beth Macri’s iconic Letter Pendants have been relaunched in collaboration with Shahla Karimi! You can shop the new collection in her Designer Reissue Series.
How the design was born.
It began with the I-beam.
A shape every structural engineer knows by heart—strong, efficient, and quietly essential. From the side, it looks like just another beam. But turn it, and you see its true form: the capital I.
This cross-section is the reason skyscrapers stand. It balances force and form with almost nothing wasted. Most people never notice it. But once you’ve seen it, you see it everywhere.
That’s where the idea started. I took this overlooked symbol of strength and reimagined it—transforming each letter of the alphabet into a pendant. Each one carries its own quiet meaning, hidden in plain sight.
Unlike most custom jewelry, these pieces don’t declare anything out loud. Their story is yours to keep—or to share when you’re ready.
Our Favorite Combinations
Custom Designs, Timeless Impact.
The best gift… ever
With our patented pendants, you can express your unique story without giving away the plot to complete strangers.
Mix and Match lengths
The shorty and the original
His & Hers
Who says custom necklaces are just for her. Good design is universal.
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