4 Ways to Shop Small Business Saturday 2018

Even though Black Friday isn’t technically a national holiday, it certainly is the most celebrated shopping day of the year. We’re super excited about it here at Beth Macri, and will be offering discounts all day on some of our favorite products. Another should-be holiday that is starting to give Black Friday a run for its money is Small Business Saturday (SBS), which comes the day after Black Friday and encourages consumers to support small, local, and independent businesses—and presents the perfect opportunity to buy unique and meaningful gifts for everyone on your list. Our appreciation for this local shopping day runs deep: Not only are we an independent business—we’re committed to keeping it local throughout our entire creative process, too. That’s why we’re so excited to help you celebrate Small Business Saturday this year. Here are a few creative ways to make the most of it and get the best gifts for your favorite people.

The Holiday setup at the boutique called STORY in NYC

For the Jewelry Fiends: Visit Our Custom Necklace Bar IRL

STORY, a concept shop in New York City, has a special place in our hearts. In 2012, Mathematics founder Beth Macri pitched the Hidden Message Necklaces at STORY’s Shark Tank-esque “Pitch Night”—and the owner placed an order on the spot. STORY changes its theme (and thus the products) every six-to-eight weeks, but Beth Macri is the one brand they’ve continuously carried since that order. If you’re in the area on Small Business Saturday, head over to STORY’s brick-and-mortar to experience our one-and-only IRL Custom Necklace Bar, where you can see every single pendant charm and build a custom, sentimental gift for your loved one on site. More than one person on your list? You can create a personalized design for each of them.

A detailed view of the Holiday items at STORY in NYC

For the Big Personalities: Explore the Rest of STORY

Beyond the Beth Macri Custom Necklace Bar, STORY has so many other creative, meaningful gifts. This shop excels at curating fun and unique gifts that go well beyond what you’ll find in your usual big box store. Break up your day of shopping by noshing on the tasty treats they’re offering just for SBS customers. And if you can’t make it to NYC in person, just check out STORY’s website for inspiration and information on the small businesses participating, and shop them online.

For the Self-Care Practitioners: Shop Wellness With Cambridge Naturals

Self-care is a big business these days, but small businesses have an important place in the growing market. Small businesses like Cambridge Naturals create and sell incredible products perfect for that person in your life who just loves an at-home spa day. Choose a gift box that’s perfectly tailored to your giftee, whether it’s The Mama To Be Box or The Man Cave Box.  

A custom Hidden Message Necklace from Mathematics

For Jewelry Lovers: We’ve Got You Covered

If you can’t get your Beth Macri Custom Necklace Bar fix IRL, head to our site on Small Business Saturday to take advantage of even more great sales! We’re offering 15% off everything, site-wide! We’re here to help you check off your shopping list this year with these gift guides for men, your best friend, and women you love. Ready to unleash your creative side? Design your own Hidden Message Necklace in our Custom Necklace Builder with these tips from our experts.

For Literally Everyone Else: Get Specific With UncommonGoods

UncommonGoods is an SBS double whammy: It’s a small business that sells products from other small businesses. The e-commerce shop is like an online craft show, and it’s chock full of some of the most unique products you’ll ever find—and it’s almost certain to have a gift to suit any personality. Get a scratch-off movie poster for the film buff in your life, a chili and stew seasoning kit for the chef, a personalized family pillow for your parents, and a whole lot of other amazing items.


Shopping small can mean visiting local boutiques in your neighborhood, but as more independent businesses offer up their incredible inventories online as well, it means you can shop local from the comfort of your own home.  

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